The aim of advertising is usually to put the spotlight on a product as a solution. Even if the customer rather than the product is made the hero, the product is still there allowing the customer to ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com. Amazon Sponsored Product ads will now begin appearing on a number of partner ...