Shopify is taking a big step forward in its much-watched advertising business. The e-commerce firm is formally rolling out a product that allows its merchants to recommend products on other merchants’ ...

In Google's AI mode, various ad formats have been tested one after another since the beginning of 2026. These include "Direct Offers," which provide exclusive discounts to users on the verge of making ...

The aim of advertising is usually to put the spotlight on a product as a solution. Even if the customer rather than the product is made the hero, the product is still there allowing the customer to ...

ChatGPT is testing two ad carousels from the same brand in its results, expanding on its recent tests of multiple product ...

Have you ever wished you could create stunning, professional-grade product ads without spending hours behind a camera or shelling out for expensive design software? Here’s the fantastic option: with ...

OpenAI is making a clearer push into e-commerce advertising by letting retailers generate ads directly from their product catalogues inside ChatGPT. What’s happening. Retailers can now connect product ...

OpenAI is launching an ad carousel. The format, which has been seen via screenshots and verified by Digiday, shows a product carousel that allows multiple products to appear within a single ChatGPT ad ...

Advertisers will soon be able to programmatically buy sponsored product ads on delivery app Gopuff through The Trade Desk. That’s thanks to a new deal between the two companies and commerce adtech ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...

Reddit will likely step up the creation of new advertising services since going through an initial public offering (IPO) in March. In public beta, the company on Wednesday released Dynamic Product Ads ...