No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print advertising.
In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the ...
The first decade of a new millennium saw the internet and social media change the way we consume and engage with brands forever. Although digital advertising increasingly became a part of daily life, ...
In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...
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I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...
Radio, television, and newspapers are woven into the fabric of life. Ignoring these media means ignoring an opportunity to convey to your audience what's special about your business. Online ...
Google continues to trim off its underperforming services , this time cutting one that had been met with skepticism when it launched but nevertheless garnered some support. On Tuesday, the search ...