If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of ...

Effective customer service is a crucial component of most successful businesses. And it can be especially important to small businesses that face high competition rates, spend a lot of time meeting ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Many of us imagine persuasion as something of a dark art. We think of it as the domain of ruthless politicians and manipulative, used car salesmen. But the fact is, persuasion—or the art and science ...

For the last few decades, behavioral economics has endeavored to identify the biases that impact our choices, as well as the “nudges” to help improve our decision-making and behavior. As those ...