Want to predict the next Millennial Pink? Check out Pantone Color Insider, a new tool from Pantone. It will allow you to tap into color trends around the world in real time. Billed as a “color trend ...

It's not white, it's cloud. Pantone’s Color of the Year is chosen through months of global research and trend analysis, with experts studying shifts in culture, design, technology, and lifestyle to ...

The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...

AUSTIN (KXAN) — “A symbol of calming influence in a society rediscovering the value of quiet reflection.” That’s how Pantone describes its Color of the Year for 2026: Cloud Dancer (11-4201). The color ...

Angelica Dass is recording and cataloguing human skin tones and displaying them against Pantone shades in an effort to collect them all. Skin color is often spoken of in the most reductive terms.