When the infomercial company Beachbody introduced a $120 set of home fitness DVDs called P90X in 2005, the product bombed. Even Carl Daikeler knew it was a long shot–would home shoppers really sign up ...

How do you roll out a sequel to the most successful TV infomercial-marketed home fitness program of all time? Surprisingly, not with a TV infomercial. Santa Monica’s Beachbody LLC in a couple of weeks ...

Get fit quick infomercial products and videos have been around for a long time. But it’s a safe bet that when we look back on the industry 20 years from now, P90X might be considered the gold standard ...

Tony Horton has trained senators, soldiers, and celebrities such as Bruce Springsteen and Billy Idol. In the past three weeks, the latter-day Jack LaLanne has been to six states to promote his ...

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Every Thursday, get the latest dispatches from Philly’s business and innovation community delivered right to your inbox. Carl Daikeler, CEO of Beachbody, was in town Monday. Like many other Americans, ...

Exercise guru and infomercial star Tony Horton will be in Tucson Thursday to lead a free group workout and promote the latest version of his popular P90X training program. The 60-minute workout will ...