EDO says up to 35 percent of ad impressions can be reallocated to better-performing inventory through optimization.— This ...

EDO, the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, ...

Ogury, the global adtech company powered by Persona Intelligence, today announced the launch of SONA, its agentic solution ...

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down.

HELSINKI, March 24, 2026 /PRNewswire/ -- Supermetrics, the Marketing Intelligence Platform trusted by thousands of marketing teams worldwide, released new findings from its Marketing Data Report 2026, ...

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is ...

Turkey, March 19, 2026 — Alien Road has introduced an advanced AI-driven advertising optimization framework designed to improve how businesses manage, execute, and scale digital ad campaigns in an ...

In New York, TV audience measurement and outcomes company EDO has launched an in-flight campaign optimization suite as part ...

Discover how Google Display Ads is integrating with Demand Generation strategies to create more effective and unified ...