Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...