What would you say if the world was watching? That’s the billion-dollar question that a select group of brands must answer every four years when the Summer Olympic Games grace our television screens.

Paris is poised to host the most anticipated Olympic Games in recent history. Not just because it's the global capital of culture, attracting a staggering 44 million tourists in 2022 alone, but ...

Toyota won’t be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC’s top corporate sponsors. The extraordinary decision by the ...

SAN FRANCISCO--(BUSINESS WIRE)--With the Opening Ceremony in Paris about two weeks away, Visa (NYSE: V), the Worldwide Payment Technology Partner of the Olympic and Paralympic Games, today announced ...

From the slopes to the online shopping cart, Visa creates a seamless experience for fans to support their favorite Olympian! SAN FRANCISCO, CA – December 7, 2017 – Visa (NYSE: V), the official payment ...

The 'Emily in Paris' star designs a uniform for U.S. Olympian Noah Lyles in the new promotional spot Sean Neumann is a reporter at PEOPLE. He has been working at PEOPLE since 2019. His work has ...

NBCUniversal still considers the Olympic Games to be “the great aggregator of viewership,” in the words of top exec Dan Lovinger, and sees 2024 revenue for Paris on pace to exceed the tally of the ...

U.S. Sen. Sheldon Whitehouse visits a local business in his new campaign ad. (Screenshot from 'Fighting for Us'/Whitehouse for Senate) U.S. Sen. Sheldon Whitehouse (D-R.I.) dipped into his massive ...

Fans and Team Visa Athletes will enjoy the convenience and style of Visa payment-enabled gloves, stickers and commemorative Olympic pins SAN FRANCISCO--(BUSINESS WIRE)--Visa (NYSE: V), the exclusive ...

With $1.2 billion in TV-video advertising already sold for the Paris Olympics, NBCUniversal is on track to reel in record revenue for the event, with four months to go before it begins. The previous ...

NEW YORK (AP) — The pressure to win during the 2014 Sochi Olympics is nearly as intense for marketers as it is for the athletes themselves. Just like there are medals handed out during the Games, ...

The 2024 Paris Olympics kicked off Friday — and the Games are set to be historic in more ways than one. And for the first time, NBC's streaming service Peacock will be live-streaming all 329 medal ...