Optimus Prime stands as a benchmark of tactical leadership and battlefield toughness, but Cybertronian combat hierarchies ...

This video showcases the unboxing of the Optimus Prime Rise of the Beasts Yolopark AMK Series model kit. It highlights ...

Blokees unveils Transformers: Prime Action Edition Optimus Prime, a 7.28-inch model kit inspired by the 2010 series. The ...

Hasbro’s Transformers SDCC exclusives include a retro Optimus Prime and Jazz cereal-box set and a Jem and the Holograms ...

The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and ...

Last year, Robosen collaborated with Hasbro to give Transformers fans something that they never knew they wanted, a self-transforming version of the Autobot leader, Optimus Prime. App-powered, it can ...

While the box-office haul of 2023’s Transformers: Rise of the Beasts doesn’t compare to the highest highs of the Michael Bay era, it was still a big enough hit that fans of the robots in disguise can ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company ...

This is a large toy full of surprises. Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes. Well, it’s ...