Over the years, sneakerheads have noticed a very clear pattern. We all know that Nike’s marketing strategy masterfully ...

Elliott Hill started at Nike as an intern in 1988 but steadily scaled its ranks, banking on values of grit and hard work ...

Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

For the second straight year, Nike is celebrating the life of the Los Angeles Lakers legend with a sneaker drop. To further drive up hype for the Nike Kobe 9 Elite Protro "Halo" release ...

“Air,” which unpacks the brand’s explosion into sports advertising through partnerships ... including the barefoot-mimicking Nike Free shoe, the waste-saving Flyknit material, and the ...

However, the ad took an interesting ... of the iconic tagline. In 1989, Nike unleashed two superstar personalities that would become one of the best sneaker duos of all time.

Are you a print subscriber? Activate your account. By Gillian Follett - 33 min 58 sec ago By Ad Age Staff - 2 hours 31 min ...

Jim Riswold, an advertising rule-breaker who made Nike part of the cultural zeitgeist and helped turn sneakers into coveted status symbols with campaigns such as “Bo Knows” and pairing ...

Heels can offer a lift, but often at the expense of comfort. Sneakers are great for logging miles, but they don’t always feel ...

“Jim put Nike, Michael and myself into the stratosphere ... “She’s Gotta Have It” (1986), into Air Jordan ads; and put the shoes’ namesake in them, too. Jackson was a baseball ...

Founded in 1993, The Motley Fool is a financial services company dedicated to making the world smarter, happier, and richer.

If you're looking for that classic pair of low-top lace-ups, Kizik has those, too. Like Adidas Stan Smiths or Superga's 2725 ...