PHOENIX – The Phoenix Suns today unveiled new Nike Icon (purple) and Association (white) uniforms set to debut in the 2023-24 ...

These threads have a story to tell, starting with the origin of the historic franchise and the city that's housed them ever since.

Recently, we ranked every NBA uniform going into the 2025-26 season, and something became clear as that project progressed: very few teams are actually wearing their best uniforms anymore. Ask a fan ...

The NBA’s midseason top-selling jersey rankings reflect not only on-court performance but also global fan engagement and ...

The NBA Christmas Day games used to feel different. Bigger, warmer, and a little more magical. The stars were still there, the matchups still mattered, but so did the details. Festive courts.

Basketball jerseys are quite literally a part of the fabric of the game and some are particularly iconic. Over the years, fans have gotten to watch some beautiful jerseys from each franchise. As ...

LOS ANGELES, Calif. – Ushering in a radical evolution of the fan experience, NIKE, Inc. and the NBA today unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives ...

NBA Christmas jerseys might be gone for good. They also tried to match red and green. Colored teams. But then in 2012, the league started making Full, unique Christmas Day jerseys, starting with these ...

There isn't a more aesthetically driven sport than basketball. The best players can earn more money selling shoes than playing for their teams. Jerseys and starter jackets have both seen moments as ...