Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

In an industry where 89% of brands say a retailer’s technology stack influences their advertising spending decisions, retail media networks are inexplicably playing hide-and-seek with their ...

Forbes contributors publish independent expert analyses and insights. Andrea Wasserman is serial retail executive and executive coach. Hardly a week passes without report of another retailer ...

These are people who are ready to spend money, said Bobby Gibbs, a principal in the retail and consumer goods practice at consulting firm Oliver Wyman. “That helps increase the appeal [to advertisers] ...

Nearly two-thirds of marketers increased their investments in retail media in 2024, even with lackluster performance and measurement concerns, according to a report from Forrester. With the vast ...

Retail media networks (RMNs) let brands reach shoppers directly through retailer's digital platforms. RMNs offer scale, insights, and built-in trust with both brands and consumers. DoorDash Ads and ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an ...

NEW YORK, April 16, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, today announced an agreement with Western Union (WU) to support growth of the ...

How Do Retail Media Networks Work? Your email has been sent Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable ...