Unity will merge with ironSource in an all-stock transaction that values the latter at $4.4 billion. If you perform a Control-F search for the word “synergy” (and “synergies”) on a transcript of the ...

The global gaming market is estimated to rake in over $184 billion and continues to grow daily. According to Newzoo, mobile gaming now accounts for 50% of that global market, dwarfing the console ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

Unity 6 game engine maker Unity said that developers can expect enhanced performance and stability, expanded platform support, and new AI-powered workflows in the three Unity 6 updates planned for ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...