Microsoft on Tuesday began letting advertisers display banner ads to mobile users of Windows Live Messenger and Windows Live Hotmail, following other companies already supporting mobile banner ads.

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

As consumers flood to their smartphones, so advertisers follow in their wake, looking to catch their attention and, ultimately, prise open their wallets. If comScore's latest report is to be believed, ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

Facebook's share of mobile display ad spending might have peaked this year. Of the $9.6 billion advertisers are expected to spend on mobile display ads this year, Facebook took approximately $3.3 ...