Your mission statement is a clear description of why your business exists -- what it produces, whom it serves, how it serves them and what it stands for. By itself, however, the statement is just ...

These statements, however, were typically unknown to folks outside of the owner or C-suite. The systematic study of mission statements began in the 1980s.

The mission statement can serve as a guidebook for the organization, representing lofty goals and aspirations, while serving as a barometer against which leaders can measure actions. One of ...

Is your mission statement a over-the-top, just plain silly, or maybe even "Mission: Impossible"? Is it really the sun around which your company revolves? Probably not. And you probably don't need it.

And once you write that mission statement down, it becomes a solid, shared, agreed-upon guideline your whole team can follow and unite around. How to write a content marketing mission statement in ...

A personal mission statement is much like a corporate mission statement: it’s a code of conduct that defines your convictions, what you stand for, and how to lead in a way that embodies your values.

Mission statements are not corporate wallpaper—framed, forgotten, and mostly ignored. They are not requisite phrases that simply prove a company is real, like the dust-covered business license ...

The mission statement should both showcase your reason for being and make your audience want to invest emotional ownership in your brand. It will serve as a guide for how you interact, engage, and ...

I'll get back to that company's mission statement in a second, but first, let's focus on why mission statements are so important. Lots of people think investing is all about numbers.

A mission statement can be defined as a concise declaration of purpose—a summary that articulates why a group of people, ...