Jordan Buich believes in entrepreneurial thought leadership, so marketing focuses on commercial value. His recent discussion rests on how perception, position, and earned media shape company success.

Social media, influencers, and digital storytelling are reshaping branding in fashion and changing the conversation around ...

More and more companies are using promotional tools including sweepstakes, skill contests, and hybrid versions thereof. The rise of social media, user-generated contests and mobile marketing vehicles, ...

Pulse promotions are one of the best ways to quickly and effectively activate special offers for specific groups. These short, high-impact marketing offers are designed to create urgency, spike ...

Taradel reports that integrating digital marketing with direct mail yields better engagement and ROI, as multichannel ...