How much does a “like” on Facebook really matter? And how important, really, is increasing your company’s market share? Answers to these questions are important to marketers for obvious reasons. If a ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Without customers, there can be no business. So how do you drive new customers to your startup and keep existing customers engaged? The answer is simple: Growth marketing. As a growth marketer who has ...

Discovering the right marketing metrics is like finding the perfect bowl of porridge. Too many metrics overwhelm and too few lack insight. The central character of the children’s story "Goldilocks and ...

Senior management focuses on conversions while sales and marketing teams focus on new leads. Recurring revenue metrics are downplayed or ignored. Test results for offers are dismissed by senior ...

This article will go through the types of content marketing metrics that can help you in terms of consolidating your long term marketing vision. There is an enormous difference between creating impact ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

In our increasingly data-driven business environment, marketing leaders and data analysts frequently collaborate to build dashboards full of metrics to guide their spend, channel management, and ...

In a recent survey, 76% of marketers said their biggest challenge in influencer marketing is determining campaign return on investment (ROI). I know from having worked on over 150 such programs in ...