Marketing logistics involve planning, delivering and controlling the flow of physical goods, marketing materials and information from the producer to the market. The aim is to meet customer demands ...

As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas. Laypeople often name their marketing function "sales," "advertising" or "promotions" even ...

Instead of focusing solely on increasing the number of sales a company makes, relationship marketing is all about retaining customers by giving them the most satisfying experience. This form of ...

Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council and KPMG, 70% of ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...