Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Two-Tier marketing is a marketing concept that gained speed in the 2000s, an outgrowth of market segmentation practices in response to particular changes within the American market. At this time, the ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This ...

LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the global outdoor adventure mat market is expected to grow at a CAGR of close to 6% during the forecast period.