From Merit Beauty to Trinny London, top beauty companies are shifting their focus to favor more seasoned shoppers ...

Proper prep goes a long way.

Setting sprays are the unsung heroes in our makeup bags. These mists not only improve the appearance of your makeup but help it last longer, too. And when it comes to makeup tips for women over 40, ...

"Folks with mature skin can definitely benefit from using a primer in their routine," agrees celebrity makeup artist Kasey Spickard, whose clients include businesswoman and Real Housewives of New York ...

Color matching becomes even more crucial for mature skin types too, according to Siard. Foundation that is too light or dark can highlight fine lines, she says. For the best color matching, Jeanine ...

I’ve been covering lifestyle content for over seven years. A good primer creates a smooth base, allowing for more seamless makeup application and all-day wear. The best primers for mature skin often ...

Matte, but not flat. Glowy, but not glazed. Cloud skin is the perfect happy medium.

The “no-makeup” makeup trend is defined by the fresh-faced, effortless look that comes with using minimal makeup products to highlight your natural features instead of covering them up. But how does ...

As we mature, the contents of our makeup bag mature with us. We often swap the boldly colored eyeshadow of our teens with more neutral tones, but we should also be keeping tabs on formula shifts for ...