A quick scroll through TikTok, Instagram or YouTube beauty feeds and you’ll be bombarded with ‘dupes’ — anti-aging products that are identical swaps for high-end formulas yet cost a fraction of the ...

These days it seems like there is a dupe for everything. And that’s because people want high-quality products but not the high price tag that often comes with them, which is what dupes are all about.

Five Below is working overtime in the beauty dupes department. The discount retailer is primarily known for its home and seasonal decor inventory, but has recently stepped up its makeup and skincare ...

Dupes have gained an undeserved bad reputation, often used synonymously with illegal counterfeits of high-end, luxury branded goods. There is a world of difference between the two. A counterfeit ...

Dupe culture is riding high in beauty, and so is the industry's divide over its implications. While some beauty players see dupes as a means to democratize innovation, others see the category, simply ...

If you've not yet come across Dupeshop then listen up, because it's a platform you're going to want to know about; especially if you *love* the feeling of basking in a bargain glow. Dupeshop is a ...

In beauty, it’s no secret that high-end makeup brands often have a hefty price tag. While these luxury products boast quality and prestige, not everyone can or wants to splurge on them. Thankfully, ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though ...

IT’S easy to think a more expensive makeup brand equals a better product. But that’s not always the case, and nowadays, there are some stellar dupes on the market. Fabulous’ Beauty Editor Tara Leddon ...

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