Thanksgiving, a time for food, family and a monstrously sized Snoopy balloon parading its way toward Macy's Herald Square. That's right, it's time for the 99th annual Macy's Thanksgiving Day Parade!

This year’s Macy’s Thanksgiving Day Parade has set an all-time viewership record across NBC and Peacock, delivering 34.3 million watchers for the biggest combined audience on record, per preliminary ...

The Macy’s Thanksgiving Day Parade continues to prove its status as an essential American tradition, marching its way to a new all-time viewership record in 2025. The beloved holiday kickoff event ...

The combined total will mark the highest audience on record for the annual event, increasing viewership by 2.5 million over last year. According to preliminary Nielsen data released Friday, NBC’s ...