Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

In today’s competitive marketplace, establishing a prominent local presence is essential for the success of businesses in Spokane and the Inland Northwest. Partnering with NonStop Local KHQ provides a ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

A 2004 statute prevents owning enough TV stations to reach 39% of households. But without the scale of other digital media, local TV is at a disadvantage.

Spectrum Reach and Waymark enable local businesses like Fun Spot America to create affordable, professional-quality TV ads, fast. Businesses like Argus Technical Services have seen significant ...

CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local ...