We may receive a commission on purchases made from links. For as long as humans have suffered from the ill effects of alcohol, we have been in search of a cure. While medical science has given us ...

Unilever announced today that it has inked a deal to acquire Liquid I.V., maker of electrolyte drink mixes, for an undisclosed amount. Liquid I.V. was founded in 2012 by entrepreneur Brandon Cohen, ...

The best thing I can say about Liquid I.V. is that I drank a bunch of it before I actually got to reviewing it. With hangovers now settling in after three beers and capable of lasting days at a time ...

We may receive a commission on purchases made from links. As anyone who has experienced muscle cramps or an especially bad hangover can tell you, there is no magic cure for dehydration, and while ...

Unilever’s hydration powder brand Liquid I.V. talks how it climbed to the third most-sold product during Amazon Prime Day. Liquid I.V. bulked up its marketing strategy for Amazon’s 10 th annual Prime ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Mike Keech My team at ...

Say goodbye to jittery highs and no sudden sugar crashes. Liquid I.V.® delivers balanced energy, powered by hydration and backed by science. LOS ANGELES , Aug. 25, 2025 /PRNewswire/ -- Liquid I.V.®, ...

Jerritt Clark / Getty Images for Liquid I.V. Liquid I.V., the fan-favorite electrolyte brand known for making hydration easy and efficient, recently debuted a brand-new, limited-edition flavor that’s ...

To kick off the summer season, powdered hydration brand Liquid I.V. debuted a new visual identity accompanied by a new summer brand campaign, a Formula 1 sponsorship, festival activations and a 360 ...

Justin Bieber may not be the first person that comes to mind when you think of hydration, but the launch of Liquid I.V.’s new “Yummy” flavor inspired by the star’s hit single has officially changed ...