LEGO SMART Play is here, but what is it? LEGO SMART Play is a new innovation in LEGO builds, bringing light, sound, and immersion to sets. I think we can all agree… We spend A LOT of time looking at ...

Anthony Taormina is an original member of the GameRant team, having been part of the publication for over 17 years. He coordinates content for all facets of the site and helps manage its social media, ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9. LEGO is bringing its bricks to life. The company unveiled ...