A former soccer player who now lives and works in Barcelona, Paul has been living in Spain since 2011. Ten years later in 2021 is when he joined the Diario AS family and he's been churning out ...

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...

ADWEEK's Robert Klara explores the origins of Nike's iconic 'Just Do It' slogan, revealing it was inspired by the last words of convicted murderer Gary Gilmore. Wieden + Kennedy co-founder Dan Wieden ...

Source: Artwork by Alexi Berry. Used with permission. “Just do it” has been a popular saying since Nike brand began its ad campaign in 1988. It helped “turn a niche brand into a global ...

Nike began a new chapter of its own history this week when it tinkered with the slogan that has served it well for 37 years. Introduced in 1988, “Just Do It” was among the best known catchlines in ...

Procrastination hurts. Hitting next episode on Netflix can provide momentary relief, but it’s a fleeting high. Whether you’re avoiding a sink full of dishes, a new presentation deck, or a date with ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Marketing has long been a driver for the Nike brand and that’s been enhanced in these times of multimedia messaging, particularly the company’s ongoing and expanded connections to high-profile ...

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...