Beauty gurus have discovered an unexpected spot to score makeup and skincare products — JCPenney. And TikTokers are helping to spread the word. "So I heard about on TikTok that there's this new JC ...

CHICAGO & DALLAS--(BUSINESS WIRE)--JCPenney continues to strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families with the ...

JCPenney is doubling down on its inclusivity efforts in the beauty space through a new partnership with Revieve, offering a collection of AR- and AI-powered beauty and skincare experiences. The new ...

Count down to the holidays in style with the JCPenney Beauty 12-Day Holiday Advent Calendar, featuring $218 worth of skincare, makeup, and beauty surprises from It's a 10, Murad, Joico, and more.

JCPenney has a plan to replace the Sephora stores that moved from its locations to Kohl’s. The retailer plans to debut JCPenney Beauty in its stores nationwide. JCPenney Beauty will sell makeup, ...

Back in October, JCPenney celebrated the official launch of JCPenney Beauty, the retailer's own beauty department following the exit of Sephora. What started as a pilot project in 10 stores a year ...

JCPenney Beauty, the retailer's own beauty department it created to replace departing Sephora in-store shops, is ready to be rolled out to hundreds of stores. Starting in October, JCPenney said it ...