With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...
TV advertising in the U.S. is a $60 billion a year business, but despite the market size — or maybe because of it — brands and agencies have a difficult time keeping tabs on where their spots appear, ...
Startup iSpot.tv, which tracks TV ad impressions across 80 national broadcast and cable networks in the U.S. in real time, has raised $5 million in financing led by Madrona Venture Group, with ...
TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total to $57.8 million, the company’s CEO and founder Sean Muller told AdExchanger on Tuesday.
What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...
Riding a growth curve in TV advertising analytics, iSpot.tv announced an additional $30 million of investment capital. The Series C round in iSpot, founded in 2012, was led by existing investors ...
NBCUniversal is expanding its relationship with ad tracking firm iSpot, telling a room full of media buyers today that it will offer the company’s data as official currency starting at its May upfront ...
SAN JOSE, Calif. & BELLEVUE, Wash.--(BUSINESS WIRE)--Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross ...
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