“Intel Inside.” It’s been called one of the best campaigns to ever come out of Silicon Valley’s Mad Men, and it turned a relatively unknown maker of microprocessors into a $100 billion dollar company, ...

In a recent interview, outgoing Intel CEO Paul Otellini explained how he passed up on an opportunity to get Intel chips inside the original iPhone. According to Otellini, Apple and Intel couldn't come ...

It still surprises PC users and shocks longtime Mac users: the number of hard-to-remove branded stickers that ship on every notebook and PC on the market. Does anyone think this co-branding works in ...

Branding campaigns by the likes of Intel and Microsoft mean that desktops and laptops come to us stickered over. Now Dell has reason to complain.<BR><BR>Story.