Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process simple, even when modifications to the Analytics code are required.

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code.

Here are the top five reasons that you should be using Google Tag Manager today. Google Tag Manager and Google Analytics work better together.

Google Tag Manager makes web analytics implementations more convenient. It can be used to deploy different types of tracking codes, which enables Google Analytics to track various types of ...

Publisher Guide for Adding Custom Variables in Google Tag Manager This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag ...

Google makes it easier to implemented the Google tag via integrations with Google Ads, Google Analyics, and popular CMS platforms.

There are two different ways you can set up event tracking in Google Analytics. One way is to add the code manually. The other is to set up tracking through Google Tag Manager. Both methods are doable ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology.

How are we using Google Tag Manager? We create a custom HTML tag that includes our A/B testing script and the code for the variants.

Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager ...