The Indian Premier League (IPL) 2025 has witnessed a surge in advertising volumes, with a 12 per cent increase over the previous season, according to the TAM Sports adEx data for IPL 18 advertising ...

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

With over 250 million users in India and 85% of Gen Z following the IPL, Snap is pitching immersive AR formats and creator collaborations to help brands tap real-time match conversations. As brands ...

Agencies say the gap left by real-money gaming is being filled through diversified categories and rate resilience, with playoffs and CTV inventory clearing first ...

From multi-screen viewing and special match-day meals to strained relationships and ad fatigue, IPL dominates how India lives ...