Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

The 18th edition of the Indian Premier League was a season of more—more advertisers, more categories, and ad clutter—but not necessarily more airtime. Despite only a modest 0.5% rise in average ad ...

Indian Premier League's massive appeal buffers short-term ad losses from the Middle East conflict, with industry experts optimistic about a quick rebound.

Before the clampdown, gaming companies were gearing up for explosive IPL spending, double marketing spends with bigger prizes, sharper creatives, and deeper integrations ...