Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

ShipStation reports that leveraging shipping data drives strategic decisions, reduces costs, enhances customer experience, ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture. Encourage teams to make decisions based on data, not just gut feelings.

Understanding the data lifecycle and maximizing the tools you already have helps small businesses boost the bottom line.

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Olufunke Anne Alabi, a 2024 graduate of Teesside University, is becoming one of the promising advocates in the United Kingdom ...

Soter Analytics' AI-powered software can detect OSHA violations from uploaded images and videos, allowing companies to create ...