Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Quickly providing Internet bookers with the most relevant hotel information at a lower cost is one step in hotels' continued search for increased direct bookings. When travelers today are ready to ...

Photo Credit: Pictured is YouTube Tokyo. A new Google ad creation tool for hotels should streamline ad creation across Google properties. YouTube Tokyo Paying Google to increase direct bookings seems ...

The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google is abandoning the Carousel of horizontal listings that appeared at the top of local search ...

Google announced for hotel ads they are now opening the commission (per stay) program for global participation for all Google Ads hotel advertisers. In addition, Google Hotel Ads can now be filtered ...

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads. Hotel campaigns are a continuation of Google’s marketing efforts that began in 2010, when sponsored ...

Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays ...

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links. This video can help Google Ads users learn how to take advantage of ...