Mattel’s Ted Wu discusses the artistic and business success roadmap plotted out in the new book, “Hot Wheels: The Creative Drive.” ...
Once every three to four weeks, we get to see what the next Mainline case looks like. It’s time for 2027’s third one, and you ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...
Formula 1 will bring all 22 cars from the 2026 grid to the Hot Wheels "Infinite Rush" video game in March 2027 ...
Have you ever found yourself driving your car and getting the sudden urge to pull over and play a video game about driving toy cars instead, while still in your car? If so, then this is about to ...
Sometimes seeing these previews can feel tormenting, as you need to be patient until the cars come out. But it also can be ...
The Hot Wheels Legends Tour made its final stop of 2026 at the Mattel headquarters, featuring some of the wildest custom cars around.
Everyone loves the tiny 1/64th-scale Hot Wheels cars and now we can enjoy the world’s fastest race cars in Hot Wheels form. Hot Wheels is releasing a Mattel Creations collector die-cast ...
It was 100 degrees outside and the heat was oppressive. That did not stop Ries from making an appearance; the Mattel ...
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A Hot Wheels Firebird with real muscle car presence
This Hot Wheels Firebird pairs classic muscle car styling with an LS1 engine. Its Hot Wheels character adds a playful edge to the build, while the engine gives enthusiasts another reason to look ...
A selection of die-cast cars are now available at major retailers globally and additional Hot Wheels F1® products will be released throughout 2025 EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Following the ...
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