Mattel’s Ted Wu discusses the artistic and business success roadmap plotted out in the new book, “Hot Wheels: The Creative Drive.” ...

I’ve been trying to focus on collectibles from other diecast manufacturers for years now, but Mattel always finds a way to ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

Formula 1 will bring all 22 cars from the 2026 grid to the Hot Wheels "Infinite Rush" video game in March 2027 ...

I love seeing my friends succeed in life, especially if I’m aware of the behind the scenes struggle. One of my buddies recently bought a Jeep Rubicon so he can go off-road with it. He was never a car ...

Have you ever found yourself driving your car and getting the sudden urge to pull over and play a video game about driving toy cars instead, while still in your car? If so, then this is about to ...

The next hot toy car may be found at this free life-size car show in El Segundo. The Hot Wheels Legends Tour rolls up to the Mattel Design Center on Saturday,Oct. 3 to bring together custom-built cars ...

The Hot Wheels Legends Tour is in its ninth year, having launched in 2018 to celebrate the brand’s 50th anniversary. It has grown into a global custom-car competition. There is no shortage of entries, ...

It was a pretty thorough search: Mattel, maker of Hot Wheels diecast cars and the tracks they race on, scanned the globe in search of its next Legends Tour winner. Celebrating car builders worldwide, ...

"It has been such an honor to be part of a brand that so many people love." ...

A selection of die-cast cars are now available at major retailers globally and additional Hot Wheels F1® products will be released throughout 2025 EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Following the ...