Last week, celebrity chef Guy Fieri revealed a dramatic makeover on Instagram and Facebook. The restaurateur's frosted tips, iconic goatee, and flamboyant fashion choices were gone — replaced by ...

Guy Fieri is starring in a Super Bowl commercial for Bosch, and he's nearly unrecognizable in it. He temporarily transforms into "Just a Guy," complete with a different look and a calmer personality.

Guy Fieri is one of the most recognizable celebrities in the world, between the bleached hair, that long mid-chin beard and his fashion choices. But, uh, Fieri decided to make a big change for his ...