Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” Going forward, advertisers will find there are no entity limits on processing, ...

Save time and money with this free Google Ads script to manage campaign budgets and set different allocations for each day of the week. This is one of my mantras, and I try to run my life by it. Since ...

I’ve addressed the benefits of Google Ads scripts to automate aspects of account management. Producing custom scripts is now much easier with generative AI platforms. Scripts can go beyond automation ...

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is "rolling out a new scripts experience featuring improved performance, support for campaign bid ...

A business company operates e-commerce sites for multiple brands. We have expanded a system that retrieves order data from ...

Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations—bringing new capabilities (including AI tools) directly into scripting workflows. What’s happening ...

Google announced that Google Ads scripts now support Performance Max campaigns. Google said, "this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already ...

I’ve twice addressed my fondness for Google Ads scripts for automating everyday tasks. Scripts are code snippets that work behind the scenes for functions such as: Identifying URL errors, Finding ...

Google is tightening compliance ahead of the EU’s new political advertising regulation, which takes effect in October. Starting Sept. 3, enforcements in the Google Ads API and Google Ads scripts will ...

Google Ads Scripts, AdWords API and the Google Ads API all were impacted by a bug that may have caused reporting issues between April 25th 2:32 PM PT and April 26th 12:24 PM PT. If you the Google Ads ...