Google's AI shopping tools will now let you virtually try on clothes using your own photo, the tech giant announced Tuesday at its I/O developer conference. Why it matters: AI is reshaping how we shop ...

Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Quick Read Morgan Stanley forecasts agentic shopping to reach $385B in US e-commerce sales by 2030. Universal Commerce ...

Google debuted an AI-powered shopping experience on Tuesday to inspire more reliable purchases and shop on users' behalf. AI Mode combines Google’s Gemini and Shopping Graph to allow shoppers to use ...

Google Shopping released a suite of AI tools last week for fashion and beauty products to help shoppers better visualize items and inspire them to buy. U.S. mobile users can use Google's vision match ...

Lilian Rincon showed how Google Shopping can price compare and more. Google is unveiling new tools to make price comparing and purchasing even easier as the holiday shopping season gets underway. A ...