The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.

Marketing managers face a familiar challenge: merging data from platforms. Valuable SEO performance data sits in a specific platform — say, Google Search Console — while broader analytics insights ...

Google's December 2025 core update leads this week's SEO Pulse, alongside Preferred Sources expansion and social insights in Search Console. The December 2025 core update is the main story this week.

In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data. Impressions were down, average positions shifted, and the number of reported queries changed ...