You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

Pavlo Prannyk, CEO of the small family-owned business olpr Leather Goods, has choices when it comes to where he runs ads. The company's founder mostly runs advertising through Google Ads and a bit on ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its ...

Google loses a second major antitrust case in less than a year, but has vowed to appeal. Rob writes from Washington, DC, about problems and possibilities in consumer tech–and the policy decisions that ...

Although Google is most well known among marketers for search, its Google Display Network (GDN) is also a powerful platform for advertisers. Using GDN, businesses can reach a wide range of different ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google apologized last week for the “inconvenience” it caused online publishers when its ad managing platform stopped serving ads and prevented sites from generating revenue and advertising agency ...