Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, ...

Enhanced measurement, one of several new features in Google Analytics GA4, makes tag updates even easier. Changes to website content often go hand in hand with the need to update analytics tags.

Small and large businesses can use analytics to track website traffic, design websites to enrich the browsing experience and drive online revenue growth. Google Analytics is a free service that ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Google has updated the real-time reports in its Analytics service with four improvements. As a Google Analytics user, you can now analyze events in real-time, create shortcuts to your favorite ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

The majority of reports in Google Analytics are made up of data that is automatically collected with the basic Google Analytics code on your website. There are a few areas where you can add additional ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

It took marketing managers a long time to adopt the language of analytics — website visits, time on page and conversion rates. Every once in a while, vendors in a market make changes that upset ...

Google Analytics is a data-tracking service that can help you make important decisions about your website. Are you getting the best data from this tool? Most likely not, since Google Analytics does ...

NeenOpal rolls out GAfix, turning years of Google Analytics expertise into a smart audit tool that reveals gaps, fixes misconfigurations, and empowers data-driven decisions. Unreliable Google ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...