Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Google is now advertising its AI Max feature inside Google Ads campaign settings, promoting its own tools within the paid platform.

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and ...

Adweek reported that Google told agencies it plans to bring ads to the Gemini app in 2026. Google’s Dan Taylor and the AdsLiaison account publicly pushed back on the story. The dispute highlights the ...

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...