Search marketing company NetElixir has launched a paid-search recommendation engine for agencies that company executives say reduces the time to less than an hour per week to manage dozens of accounts ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

If you haven’t made significant changes during the past year to the way your Google AdWords account is set up and managed, you’re leaving money on the table. Google calculates Quality Scores for your ...

As a Google Partner agency, we get asked if it’s worth running a Google AdWords campaign for B2B companies. My answer is always yes, but do so with caution. A B2B search advertising campaign is ...

Mobile searches have increased by 400 percent over the last three years. If you are not advertising on mobile, you are missing out on potential customers. Google Adwords remains the biggest search ...

The salesforce.com and Google partnership turned out to be not a grand alliance or acquisition pitting the two companies against Microsoft, but a refinement of the AdWords campaign management software ...

While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After ...

On Wednesday afternoon, Google AdWords notified advertisers in their accounts and on Twitter that a change had already happened to the way budgets get handled on a daily basis. It is not going over ...