Simply put, CPM stands for “cycles per minute,” which measures the frequency of a golf shaft. To obtain this measurement, a fitter or club builder places the grip end of a golf club into a clamp, then ...

The field at this year’s Puerto Rico Open had 132 exceptionally talented golfers with similarly perfect swings as hypnotic as the nearby palm trees blowing in the island breeze. But when you looked ...

When I'm fitting golfers, one of the first questions I'll ask them is, "What type of shaft do you play?" A common response: ...

Here's the difference between stock and aftermarket shafts. Learn why premium shafts perform better when fit correctly. The post Stock vs. Aftermarket: Why the right shaft is worth the investment ...

North Thin Ply Technology, a Swiss-based composites firm, has developed cutting edge materials for the Americas Cup, Formula 1 Racing, high-end cases for luxury watchmaker Richard Mille and even ...