You scratch my back, I'll … pay you for it. The big picture: The back scratch — a soothing gesture once exchanged between ...

Professional back scratching is now a thing. Why it matters: What was once a private gesture between partners or parents is becoming a paid service — a sign of how many Americans are seeking human ...

Add Yahoo as a preferred source to see more of our stories on Google. Pashun George and her sister grew up scratching their mother's back before bed. Now, they charge $130 an hour for it. In 2010, ...