“The Taylor Swift Effect.” Coined by musician and Red-Winged Blackbird records founder Katie Powderly, the phrase describes the growing phenomenon of young girls being able to envision themselves as ...

“I want it!” squealed 13-year-old Hiiaka Kaneao, pointing to a sparkly, hot pink, star-shaped bass guitar hanging inside a pink fur-lined booth. Her high-pitched voice is music to the ears of the ...

Tucked among rows and rows of guitars, drums and even accordions, a pink booth filled with girl guitars stood out at the recent NAMM Show in Anaheim, the annual trade show for music merchants. Inside ...