The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

The insurance industry's marketing has been totally disrupted since the millennium. And it all started with a lizard. Perhaps one of the most distressing of all distress purchases is insurance.

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...