Many of us entrepreneurs came up learning to focus our time on the traditional sales funnel. It was “buy or goodbye” as we converted hot leads and prospects into customers. We ignored past customers ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...

The expanding and evolving role of marketing was a consistent theme at MarketingProfs’ 2014 B2B Marketing Forum in Boston last week. With creative sessions running the gamut from “Become a Marketing ...

As most anyone who has ever taken a marketing class knows, one of the two grand gurus of the marketing discipline, Theodore Leavitt (the other one being Phillip Kotler), coined the famous phrase, ...

Opinions expressed by Entrepreneur contributors are their own. Many of us entrepreneurs came up learning to focus our time on the traditional sales funnel. It was “buy or goodbye” as we converted hot ...

A couple of years ago, I saw an essay by Elijah Meeks, former Data Visualization Society executive director, about how “We Live in a World of Funnels.” It started out like this: “You think you’re ...

Many of us entrepreneurs came up learning to focus our time on the traditional sales funnel. It was “buy or goodbye” as we converted hot leads and prospects into customers. We ignored past customers ...

“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger ...

Should employee engagement be viewed through an HR lens or a customer funnel? If attraction, retention and loyalty is on the line, it’s time to adopt a new employee engagement funnel. Photo by Melanie ...